Designed a virtual showroom experience for a Car Manufacturarer's new electric vehicles, enabling potential customers across South America to explore them through live video tours before committing to in-person test drives.
Role
Product Designer
Industry
Automotive / Electric Vehicles
Duration
Ongoing
Team Size
Cross-functional team
Status
In Development
Context
As our client introduces electric vehicles to the South American market, limited inventory across dealerships creates a significant barrier to customer experience. Traditional car buying requires customers to visit multiple dealerships, often traveling long distances only to find that their desired model isn't available for viewing.
The automotive industry is undergoing a major transition to electric vehicles, but customer education and access remain key challenges, especially in markets where EVs are just being introduced. Our client needed a solution that could bridge the gap between online research and in-person purchases.
Opportunity
Analysis revealed two key customer pain points:
Customers needed a way to research and view vehicles without traveling to dealerships
Dealerships needed to efficiently showcase limited inventory to a wider audience
The solution needed to:
Provide detailed vehicle demonstrations remotely
Support multilingual customers across four countries
Track customer journey from interest to test drive
Integrate with the client's existing systems
Solution
Developed a comprehensive virtual showroom experience:
Custom webhook integration tracking customer journey stages
Multilingual support for forms and email communications
Enhanced video platform with automotive-specific features:
Expanded fullscreen capabilities for vehicle display
Improved interactivity options for demonstrations
Optimized camera angles for vehicle showcases
Automated scheduling system integrated with local dealerships
Custom event tracking for sales pipeline analytics
Results
Integrated with 50+ dealerships across South America
Expanded platform capabilities for product showcase
Created multilingual customer journey in 4 countries
Developed custom event tracking system
Enhanced platform for automotive demonstration
Key Takeaways
Video platforms require significant adaptation for product showcase
Multi-country rollouts need robust localization strategy
Integration with existing dealer systems is crucial
Customer journey tracking enables better conversion optimization
Remote product demonstration requires specific UI considerations
